9:30 - 9:40

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KENN DAVIS
CEO & Co-Founder | beatvyne
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ISABEL THOMAS
CMO/COO & Co-Founder, beatvyne

9:40 - 10:10

PANEL: THE CONSUMER AND THE MACHINE

Music has tremendous influence on people’s behaviour and wellbeing while simultaneously their psychological response to music and the related behaviour is changing how music is consumed.

The influence of this research on machine learning and AI has simplified the discovery of new music and is a useful addition to the user experience while on the other hand removes control over our own conscious choice and consumption. This also poses questions of how marketing and sales in the music industry benefit or suffer from this development.

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DREW YOUNG
Music Strategist, SOUTHERN COMFORT | US Consultant, SOUND DIPLOMACY
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SYD LAWRENCE
CEO | THE BOT PLATFORM
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DAMIAN McGARRIGLE
Sr Digital Account & Playlist Manager | SONY MUSIC

10:15 - 10:40

FIRESIDE CHAT - GDPR & USER DATA

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OISIN LUNNY
Chief Evangelist| OPEN MARKET
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EMERALD DE LEEUW
CEO | EUROCOMPLY

10:45 - 11:00

DEMO: AI MUSIC

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INDERJIT BIRDEE
Head of Strategy | AI MUSIC

11:05 - 11:30

KEYNOTE: FROM INVENTION TO INCUBATION:
ABBEY ROAD RED

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ISABEL GARVEY
Managing Director | ABBEY ROAD STUDIOS

11:35 - 12:05

PANEL: ARTIFICIAL INTELLIGENCE

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CLIFF FLUET - Moderator
Partner | LEWIS SILKIN
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INDERJIT BIRDEE
Head of Strategy | AI MUSIC
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JOE LYSKE
CEO & Co-Founder | MXX MUSIC
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GEORGE WRIGHT
Founder & CEO | VOCHLEA
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TAMER RASHAD
Founder & CEO | HUMTAP
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BRIAN CROSBY
Director IMRO | Co-Founder CARAVAN MUSIC

12:10 - 12:40

PANEL: NEW BUSINESS MODELS

Technology is disrupting the music industry. Both artists and labels have to navigate a new
landscape that balances between a collapse of music revenue generation as we know it and
newly emerging opportunities to substitute old models. Instead of record sales, sync deals across
new platforms and live performances are now the lifeblood of the industry. The fan is playing a
central role in this shift: personal expectation, proximity and price for the consumer are setting
trends such as customisation and more immersive dynamic experiences.

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OISIN LUNNY - Moderator
Chief Evangelist | OPENMARKET
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GÖRAN ANDERSSON
Founder & Consultant | GA & SF LTD
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SIMON WHEELER
Director of Digital | BEGGARS GROUP
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STEPHEN O'REILLY
Head of Marketing | IE:MUSIC
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SINEAD TROY
CEO | Yangaroo Music

12:45 - 13:10

KEYNOTE: STREAMING AND BEYOND - DISCOVERY AND EVOLUTION IN THE MUSIC INDUSTRY

Music has always been a key part of peoples lives. Music streaming brings users the ability to access nearly all of the world's music no matter where they are, but it also does more. Streaming companies are helping drive transformation in the overall music industry and have become key partners in growing and promoting new and emerging artists. The keynote of Golan Shaked, Chief Commercial Officer of Deezer, will talk about how streaming facilitates both artist discovery and promotion, where the music industry is going next and why the future of music revenues is in streaming.

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GOLAN SHAKED
CMO/COO | DEEZER

13:15 - 13:30

KEYNOTE: RE-IMAGINING MUSIC INVESTING IN THE DIGITAL ECONOMY

The new music economy presents new and different opportunities for investing in music copyright and artists. Ken Umezaki, partner of PDX Media Partners, a new fund focused on independent artist and mid-tier copyright investing, will survey the dynamics that are changing the landscape for music investing, and how music and investment companies are evolving their businesses.

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KEN UMEZAKI
Chief Business Officer | dotBLOCKCHAIN MUSIC

14:30 - 14:55

supported by

KEYNOTE: STORIES IN SPACE

Space defines and frames the stories we tell. Using Gorillaz' pioneering AR App as an example, Davor Krvavac explores the relationship of music, narrative storytelling, AR and physical space.

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DAVOR KRVAVAC
Creative Director | B-REEL

15:00 - 15:30

supported by

PANEL: AR/VR - NEW PLATFORMS

With new technology emerging on a daily basis there are higher expectations and possibilities to
enhance the audience experience. In a more and more visually dominated world, user interfaces
will become more simple yet multi-functional, artwork has to transcend its two-dimensional state
and video will give way to more life-like scenarios.
Virtual Reality is paving the way to delve into simulated worlds, Augmented Reality and holographic devices add exciting new layers on top of the real world and there is groundbreaking research to make your thoughts visible through Brain Computer Interfaces.
Imagine what is possible by combining HoloLens and BCI’s: get inside the creative mind of the
artist and find out what’s really behind your favourite song, re-shape and create sounds with the
power of your brain and share the experience with your friends and fans on a whole new level.

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MUKI KULHAN - Moderator
Executive Digital Producer | MUKI INTERNATIONAL LTD
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DAVOR KRVAVAC
Creative Director | B-REEL
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NIAMH BYRNE
Founder | ELEVEN MANAGEMENT (GORILLAZ, BLUR)
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SETH JACKSON
CEO | LANDMRK

15:35 - 16:00

supported by

FIRESIDE CHAT

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MUKI KULHAN - Moderator
Executive Digital Producer | MUKI INTERNATIONAL LTD
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WILL NICHOLS
Head of Content | THE FIREPIT

16:05 - 16:20

supported by

KEYNOTE

With new technology emerging on a daily basis there are higher expectations and possibilities to
enhance the audience experience. In a more and more visually dominated world, user interfaces
will become more simple yet multi-functional, artwork has to transcend its two-dimensional state
and video will give way to more life-like scenarios.
Virtual Reality is paving the way to delve into simulated worlds, Augmented Reality and holographic devices add exciting new layers on top of the real world and there is groundbreaking research to make your thoughts visible through Brain Computer Interfaces.
Imagine what is possible by combining HoloLens and BCI’s: get inside the creative mind of the
artist and find out what’s really behind your favourite song, re-shape and create sounds with the
power of your brain and share the experience with your friends and fans on a whole new level.

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JACKIE WILGAR
SVP Marketing - International | LIVE NATION

16:25 - 16:55

supported by

PANEL: LIVE MUSIC EXPERIENCES

How can technology be used to deliver the ultimate fan experience at live events to create a fully immersive, interactive and visually mind bending experience? The panel will also discuss technologies built specifically to connect fans & artists globally, which give remote access to events through Virtual Reality, streaming and VOD to open new audiences in areas where artists are not normally touring and to expand the sharing of music experiences from a local to a global level.

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MUKI KULHAN - Moderator
Executive Digital Producer | MUKI INTERNATIONAL LTD
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JACKIE WILGAR
SVP Marketing - International | LIVE NATION
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RORY CONNOLLY
Editor, Digital | BBC MUSIC
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HELEN SARTORY
Musician | ANDRODES

17:00 - 17:25

supported by

PANEL: SPACE MATTERS

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JORDI PUY
Chief Strategic Officer | SOUND DIPLOMACY
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SETH JACKSON
CEO | LANDMRK
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TOM WATTS
Founder | SOUNDOME

17:25 - 17:30

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KENN DAVIS
CEO & Co-Founder | beatvyne
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ISABEL THOMAS
CMO/COO & Co-Founder, beatvyne

9:30 - 9:40

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KENN DAVIS
CEO & Co-Founder | beatvyne
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ISABEL THOMAS
CMO/COO & Co-Founder, beatvyne

09:40 - 10:05

KEYNOTE: MUSIC AND THE BLOCKCHAIN - A PERFECT MARRIAGE?

Explore why music may be the perfect use case for blockchain technology. Join Ken Umezaki, Chief Business Officer of dot Blockchain Media, as he surveys the development of blockchain use cases, including how startups and music companies are developing solutions for important music industry opportunities leveraging the blockchain. A specific review of how blockchain based solutions can be relevant to music rights data will be presented.

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KEN UMEZAKI
Chief Business Officer | dotBLOCKCHAIN MUSIC

10:10 - 10:50

PANEL: BLOCKCHAIN

Industry and fans’ needs are calling for more efficient ways to handle payment. The rise of crypto-
currencies and blockchain technologies could simplify purchases, protect copyrights and cater for
new payment distribution models and a fair remuneration of the artist in a more and more digitised music environment.

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CLIFF FLUET - Moderator
Partner | LEWIS SILKIN
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KEN UMEZAKI
Chief Business Officer | dotBLOCKCHAIN MUSIC
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LORY KEHOE
Partner | CONSENSYS
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CARLOTTA DE NINNI
Head of Research | MYCELIA
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DIETER BROCKMEYER
Chairman | GLOBAL MEDIA FORUM, DIPLOMATIC COUNCIL

10:55 - 11:20

FIRESIDE CHAT

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MUKI KULHAN - Moderator
Executive Digital Producer | MUKI INTERNATIONAL LTD
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LORY KEHOE
Partner | CONSENSYS

11:30 - 12:00

FIRESIDE CHAT

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MUKI KULHAN - Moderator
Executive Digital Producer | MUKI INTERNATIONAL LTD
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SCOTT COHEN
Founder & VP International, | THE ORCHARD

12:05 - 12:35

PANEL: SYNC & LICENSING

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MUKI KULHAN - Moderator
Executive Digital Producer | MUKI INTERNATIONAL LTD
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SCOTT COHEN
Founder & VP International, | THE ORCHARD
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JAMES COOPER
Head of Synch| SONY/ATV
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TIM MILES
Director of Sync | WARNER MUSIC
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PAUL SAMPSON
CEO | LICKD

12:40 - 12:55

COOL ICONS, CO-PRESENCE, AND SOCIAL MEDIA

Social media has transformed cool by collapsing the distance between youth culture and musicians. In popular music, cool once stood for defiant rebellious music embodied by elusive mysterious artists seen at rare concerts. Cool now stands for artists who seem friendly and available, sharing their lives on Twitter or websites. Cool icons were once aspirational models of defiance; now they are relatable social friends. Can the music industry take advantage of this shift?

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JOEL DINERSTEIN
Author | AMERICAN COOL

13:00 - 13:30

PANEL: MULTI-CHANNEL NETWORKS & USER CONTENT

With new technologies and creative tools available to everyone, we have truly arrived at the democratisation of the Internet. While the once traditional formats of production, be if film, TV and indeed music video was only for the big fish, the minnows have now inherited the ocean. But how are such technologies and multi channel networks opening the doors for fans and consumers in general to become the producer, and how can such new models create opportunities for artists.

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RORY CONNOLLY
Editor, Digital | BBC MUSIC
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DIARMUID MOLONEY
CEO | ROTOR VIDEOS
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PAUL SAMPSON
CEO | LICKD
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JASON BOLAND
Musician | KODALINE

14:30 - 14:55

supported by

FIRESIDE CHAT: PIRATE STUDIOS

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MUKI KULHAN - Moderator
Executive Digital Producer | MUKI INTERNATIONAL LTD
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ADAM BALDERSTON
Head of Marketing| PIRATE STUDIOS

15:00 - 15:30

supported by

PANEL: NEW INSTRUMENTS

Virtual instruments, recording studios and Brain Computer Interfaces give access to a whole new
world of creativity and collaboration while also distancing people from the physical world, actual skills and posing ethical issues of personal privacy and responsibility of using BCI’s.
Autonomous music education is hugely influenced by learning through colours using Augmented
Reality, which is based on synaesthetics; seeing music as colours. Yet, Virtual Reality can be more
immersive by skilling up through actual movements and feedback. Which will be the technology of
the future? Or is there room for both?

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KARIM FANOUS - Moderator
Innovation Manager | ABBEY ROAD RED
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RUSSELL SHEFFIELD
CEO | TRIDENT CLOUD/TRACKD
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BRIAN CROSBY
Director IMRO | Co-Founder CARAVAN MUSIC

15:35 - 15:55

supported by

PERFORMANCE: TRACKD

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RUSSELL SHEFFIELD
CEO | TRIDENT CLOUD/TRACKD
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RYAN O'SHAUGNESSY
Musician

16:00 - 16:20

KEYNOTE: UNISON

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JORDI PUY
Chief Strategic Officer | SOUND DIPLOMACY

16:25 - 16:50

KEYNOTE: AI VOICE x MUSIC

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NICK NM YAP
Founder | VOLAREO

16:55 - 17:25

PANEL

Audio recognition devices and voice control opens up whole new possibilities in how we consume, interact and discover music. It equally poses new marketing challenges of how to get artists on the forefront of the audiences' mind?

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MUKI KULHAN - Moderator
Executive Digital Producer | MUKI INTERNATIONAL
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PATRICK CLIFTON
Head of Artist & Label Relations | AMAZON MUSIC
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NICK NM YAP
Founder | VOLAREO

17:25 - 17:30

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KENN DAVIS
CEO & Co-Founder | beatvyne
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ISABEL THOMAS
CMO/COO & Co-Founder, beatvyne