Unveiled: #MxT 2019 Rockstars

It's time to crank up the volume!
From the worlds of Voice Control to Festival Production, Artificial Intelligence to IoT, our next wave of speakers cover all areas of music, tech and connected eco-systems.

Max Amordeluso is the Lead Evangelist for Amazon Alexa in Europe. His main mission is to introduce Alexa to European developers, and demonstrate how they can build natural and delightful voice experiences for customers. Max has held several technical leadership roles during a career spanning over 18 years—prior to his current role he led the teams that brought Alexa Skills Kit to United Kingdom and Germany, and spent the previous two years leading the Solutions Architects team for Amazon Web Services in Europe. Max is passionate about topics including Human Computer Interaction, the Internet of Things and the materialization of science fiction predictions.

Max Amordeluso is the Lead Evangelist for Amazon Alexa in Europe. His main mission is to introduce Alexa to European developers, and demonstrate how they can build natural and delightful voice experiences for customers. Max has held several technical leadership roles during a career spanning over 18 years—prior to his current role he led the teams that brought Alexa Skills Kit to United Kingdom and Germany, and spent the previous two years leading the Solutions Architects team for Amazon Web Services in Europe. Max is passionate about topics including Human Computer Interaction, the Internet of Things and the materialization of science fiction predictions.

For over Twenty years Aoife has worked with the most extraordinary Talent across the music & events industry. As advance manager of large scale Festivals of 80,000+ (on behalf of MCD/Live Nation for Denis Desmond), she has dealt with all contracts, riders and logistics for Oxegen, Marley Park, Heinken Green Energy, Slane Castle and many more. As Events Manager, Artist Relations, she has worked on Life Festival, Sea Sessions and Body&Soul. Aoife also works with VIP Nation on tours such as One Direction, Chris Brown, Beyonce, OTR II (Beyonce & Jay-Z) etc where she project manages all VIP Backstage packages. Aoife has toured with incredible artists such as Prince, Ceelo Green, Gavin Friday (U2), Billy Ocean, Stereo Kicks, Arcade Fire and many more.

For over Twenty years Aoife has worked with the most extraordinary Talent across the music & events industry. As advance manager of large scale Festivals of 80,000+ (on behalf of MCD/Live Nation for Denis Desmond), she has dealt with all contracts, riders and logistics for Oxegen, Marley Park, Heinken Green Energy, Slane Castle and many more. As Events Manager, Artist Relations, she has worked on Life Festival, Sea Sessions and Body&Soul. Aoife also works with VIP Nation on tours such as One Direction, Chris Brown, Beyonce, OTR II (Beyonce & Jay-Z) etc where she project manages all VIP Backstage packages. Aoife has toured with incredible artists such as Prince, Ceelo Green, Gavin Friday (U2), Billy Ocean, Stereo Kicks, Arcade Fire and many more.

Russell Scherwin is IBM's CMO for Watson Commerce. Leading commerce strategy, consulting, sales, and marketing teams for over 20 years, Russell has worked with hundreds of organizations in shaping go-to-market strategies and execution plans. With a passion for technology’s socio-economic impact, Russell is known for expertly fusing economics, strategy, humor, and thought leadership into a meaningful and entertaining message. Russell holds an MBA from New York University and a BS in Computer Science from SUNY Binghamton. His AI expertise is continually reshaped as he “trains”his 8 and 4 year old sons.

Russell Scherwin is IBM's CMO for Watson Commerce. Leading commerce strategy, consulting, sales, and marketing teams for over 20 years, Russell has worked with hundreds of organizations in shaping go-to-market strategies and execution plans. With a passion for technology’s socio-economic impact, Russell is known for expertly fusing economics, strategy, humor, and thought leadership into a meaningful and entertaining message. Russell holds an MBA from New York University and a BS in Computer Science from SUNY Binghamton. His AI expertise is continually reshaped as he “trains”his 8 and 4 year old sons.

Rhonagh started her career in Toronto working on The Lion King and Mamma Mia stage shows. In London she’s worked as a producer, director and commissioner for the BBC. She has produced and directed films for BBC Sound of 2011-19 new artist polls, and films with emerging acts for the BBC Music Introducing brand on TV and online. She has commissioned and exec produced music & sport VTs on MOTD: The Premier League Show. Rhonagh leads the BBC’s digital TV coverage of Glastonbury, Reading Festival and Proms in the Park. She has produced events at The Great Escape new music festival and at Village Underground in Lisbon.

Rhonagh started her career in Toronto working on The Lion King and Mamma Mia stage shows. In London she’s worked as a producer, director and commissioner for the BBC. She has produced and directed films for BBC Sound of 2011-19 new artist polls, and films with emerging acts for the BBC Music Introducing brand on TV and online. She has commissioned and exec produced music & sport VTs on MOTD: The Premier League Show. Rhonagh leads the BBC’s digital TV coverage of Glastonbury, Reading Festival and Proms in the Park. She has produced events at The Great Escape new music festival and at Village Underground in Lisbon.

In 2014, Eric joined TAIT as Chief Business Officer where he oversees strategy, new ventures, and M&A. He has played significant roles in growing the TAIT Navigator platform, incubating TAIT’s Kinetic Architecture business, building TAIT’s VR/AR partnerships, leading several investment and acquisitions including productionglue, and developing the strategy that has continued to drive top line growth, Eric graduated Magna Cum Laude from the University of Pennsylvania with a Bachelor of Arts in Philosophy & Political Science and holds an MBA from Harvard Business School.

In 2014, Eric joined TAIT as Chief Business Officer where he oversees strategy, new ventures, and M&A. He has played significant roles in growing the TAIT Navigator platform, incubating TAIT’s Kinetic Architecture business, building TAIT’s VR/AR partnerships, leading several investment and acquisitions including productionglue, and developing the strategy that has continued to drive top line growth, Eric graduated Magna Cum Laude from the University of Pennsylvania with a Bachelor of Arts in Philosophy & Political Science and holds an MBA from Harvard Business School.

Jakob Kristoffersen (30), by formal title; as Concept & Design Manager for Bang & Olufsen, doesn’t really say much. His craft is creative direction, but he sees the essence of his role in designing and nurturing EXPERIENCES, ideas – concepts, a Storyteller. Spending time understanding the unarticulated drivers of urban creative individuals. Curating design strategies and philosophies down to products answering those needs. Directing the creative process of concepts to realize these in luxuriously simple beautiful designs in tune with tones and styles of the time.

Jakob Kristoffersen (30), by formal title; as Concept & Design Manager for Bang & Olufsen, doesn’t really say much. His craft is creative direction, but he sees the essence of his role in designing and nurturing EXPERIENCES, ideas – concepts, a Storyteller. Spending time understanding the unarticulated drivers of urban creative individuals. Curating design strategies and philosophies down to products answering those needs. Directing the creative process of concepts to realize these in luxuriously simple beautiful designs in tune with tones and styles of the time.

Rebecca is the creative lead for BBC Music Day, the UK-wide celebration of the power of music to change lives, with events across the UK and broadcasts on TV, Radio and digital. In 2018 BBC Music Day programmes reached over 13 million viewers on TV, 14 million on radio and trended on Twitter throughout the day. The initiative united 100 external partners who delivered over a thousand live music events, which featured in over 100 different BBC programmes.

Rebecca is the creative lead for BBC Music Day, the UK-wide celebration of the power of music to change lives, with events across the UK and broadcasts on TV, Radio and digital. In 2018 BBC Music Day programmes reached over 13 million viewers on TV, 14 million on radio and trended on Twitter throughout the day. The initiative united 100 external partners who delivered over a thousand live music events, which featured in over 100 different BBC programmes.

Patrick has over 20 years’ experience in the music industry, where he originally held a variety of marketing roles in the indie sector. He joined Amazon in 2012 and led the team that launched Prime Music in the UK in 2016. He oversaw customer acquisition for the launch of Amazon Music Unlimited and is now Head of Artist & Label Relations.

Patrick has over 20 years’ experience in the music industry, where he originally held a variety of marketing roles in the indie sector. He joined Amazon in 2012 and led the team that launched Prime Music in the UK in 2016. He oversaw customer acquisition for the launch of Amazon Music Unlimited and is now Head of Artist & Label Relations.

Becky oversees commercial development at JAAK, a London tech company building blockchain based solutions to communicate, manage and monetise IP industries. With over twelve years of content industry experience, Becky is responsible for overseeing JAAK’s relationships with the global music, TV and film industries. Prior to JAAK, she was Vice President of Commercial Development at digital music services firm Omnifone, where she headed up the Global Licensing team. Before that, she held a variety of strategy and business development roles at companies including EMI Music, SeeSaw, Sony Pictures and Warner Music Group.

Becky oversees commercial development at JAAK, a London tech company building blockchain based solutions to communicate, manage and monetise IP industries. With over twelve years of content industry experience, Becky is responsible for overseeing JAAK’s relationships with the global music, TV and film industries. Prior to JAAK, she was Vice President of Commercial Development at digital music services firm Omnifone, where she headed up the Global Licensing team. Before that, she held a variety of strategy and business development roles at companies including EMI Music, SeeSaw, Sony Pictures and Warner Music Group.

As an internationally renowned designer based in London, Moritz forges links between technology, art, fashion and design, This approach has resulted in a number of bespoke installations for brands like Audi, Panerai and Rinascente as well as a series of eccentric LED-embedded hats designed in collaboration with Philip Treacy. His studio has also made its mark in the music industry by creating high-tech, light-studded costumes for a range of a-list clients including U2, Rihanna, and also the London Olympics Handover Ceremony performers. In 2017 his studio performed a complete redesign of Jamiroquai’s stage persona, in the form of a parametric robotic hat.

As an internationally renowned designer based in London, Moritz forges links between technology, art, fashion and design, This approach has resulted in a number of bespoke installations for brands like Audi, Panerai and Rinascente as well as a series of eccentric LED-embedded hats designed in collaboration with Philip Treacy. His studio has also made its mark in the music industry by creating high-tech, light-studded costumes for a range of a-list clients including U2, Rihanna, and also the London Olympics Handover Ceremony performers. In 2017 his studio performed a complete redesign of Jamiroquai’s stage persona, in the form of a parametric robotic hat.

#MxT2019 brings together 2500+ global leaders and innovators of the music, multimedia and tech industries as well as connected ecosystems to discuss the future of the entertainment industry and encourage interdisciplinary collaborations.

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